Teacher, Teach Thyself? Lessons Learned in Marketing Myself

It's been interesting prepping for my upcoming self-promo webinar sessions. Over the last several years I've learned a lot about the different types of writing. Stuff I know both practically and from my education: sales writing, business writing, formal argumentation, Facebook posts, etc. So perhaps ironic would be a better way of describing my efforts instead of interesting; because I didn't do a very good job getting this out the door.

What happened was that I wasn't getting nearly the number of conversions into ticket sales that I would have expected based on the even'ts page views. A couple of days ago it hit me hard: I'd left the Eventbrite page the same text as my rambling blog post. I've fixed it up now, but for this first session it may be too little too late.

So that's my big lesson--more information isn't necessarily better when it comes to sales communication. I do like a nice, dense, informative blog post, (OK. I probably could use editing there, too,) but when you're trying to interest someone, you have to be short, punchy, and get the benefits out there first thing. I didn't do a good job at that.

In any case, learning from mistakes is a valuable part of getting better at anything, whether it's running a business, the craft of writing, relationships, cooking... anything. So embrace the suck, as they say, and figure out what to do better next time.

So what has been your big lesson lately? What are you doing differently these days? If you care to share, how did you realize your mistake?

The Power of Default Choices: Psychology, Influence, and Bank of America

This is another originally posted on elsewords.com. This is a favourite of mine, combining some of my consumer interests and media literacy interests.

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Update: It looks like reports like the one I discuss below have led to another solution. Some cursory info here: http://www.huffingtonpost.com/2012/12/31/foreclosure-review_n_2389431.html.

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I was browsing my beloved Consumerist the other day when I came across this piece: Bank Of America Provided Cheat Sheet To ‘Independent’Foreclosure Reviewers. (It references the original investigative work of ProPublica into the matter, which can be read here: http://www.propublica.org/article/cheat-sheet-bofa-supplied-default-answers-for-independent-claimsreviewers) ProPublica discovered that Bank of America (BoA) was providing default, filled-in answers for the review process of the Independent Foreclosure Review agents working on behalf of the U.S. government. Bank of America and its hired, independent investigators at Promontory denied any wrongdoing and will not review prior decisions, saying that the investigators always had the power to override default answers. I believe that this decision on their part is not only incorrect, but unethical, and I also believe that BoA knew precisely what they were doing and intended to use this default choice method to influence the investigators.