Thursday, November 28, 2013

My SFContario 4 Schedule, Including Free, Open to the Public Workshop

Book Marketing without B.S. is taking a week off for U.S. Thanksgiving. Check back next week for #5. In the meantime, I will be at SFContario 4 this weekend (as will my husband. As you can see below, I am not the only Bambury out there!). Saturday is a busy day of panels for me, and Sunday I am running a free, open to the public workshop that will help you create a marketing and publicity plan for your creative work.

Take a look, and if you see me, please say hello! I promise I don't bite. Talk a lot, maybe, but no biting.

Finally, don't forget to check out my recent guest post by Effie Seiberg, all about doing conventions on the cheap.
A Hard Hobbit to Break, Ballroom BC, Sat. 9:00 AM
James Bambury (M), Colleen Hillerup, Beverly Bambury
Three movies? Does Peter Jackson's approach work? Many fans were disappointed in the first film. Will they continue to watch? What was successful, and what failed, in Peter Jackson’s treatment? What are you looking forward to (and what do you fear) in part two, coming out next month? Come out for a lively discussion of all things Hobbit.

SFContario Idol, Courtyard, Sat. 5:00 PM
Debra Yeung, Sandra Kasturi, Hayden Trenholm, Beverly Bambury
Attendees bring in the first page of their manuscript. A presenter from SFContario will read out the manuscript (anonymously) until a majority of our panel of judges ‘buzz’ the story to a stop. Discussion ensues on why they stopped it, what didn’t work, and what did work. A great exercise in story openings that will provide immediate valuable feedback to the writers.

New Philosophies for Science Fiction, Solarium, Sat. 8:00 PM
Karl Schroeder (M), Tamara Vardomskaya, Beverly Bambury
Looking at the values of the past, it is unrealistic to think that people in the future would think the same way we do and hold our values, yet looking at old SF it's exactly what you do see. How do we get beyond that and come up with new ways for people to think about their new worlds?

Don't Blink, Solarium, Sat. 9:00 PM
James Bambury (M), Debra Yeung, Colleen Hillerup, Beverly Bambury
Do Daleks keep you up at night, checking under the bed? Do the Weeping Angels haunt your dreams? Or are you more likely to cower from The Silence or Cybermen? Are you my mummy? Our panelists discuss which of the Doctor’s monsters or arch-enemies scare them the most.

WORKSHOP- Self-Planning for Self-Promotion, Solarium, Sun. 1:00 PM (90 minutes)
Beverly Bambury
Are you a published author being left adrift by your publisher? Are you a self-published author with only yourself to rely on? A plan will help you decide timelines and create an automatic list of things to do and when to do them. In this interactive lecture you will learn how to create a plan for promoting your book, and learn some research tips and tricks to help you along the way. By the end of the program participants will have initial concepts for their marketing plans as well as an outline of what to do next.This workshop is open to the public!
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Friday, November 22, 2013

Calls for Submission #1

Figuring out where to submit your short stories and novels? This is the first of a reoccurring column by Selene MacLeod, who administers Facebook groups Call for Submissions: Poetry, Fiction, Art and  Open Call: Science Fiction, Fantasy and Pulp. Sign up to receive this blog's posts by email; make sure you don't miss useful stuff in the social media shuffle!

 Today's post is an introduction as well as a listing. With that, I'll leave the rest to Selene.
Greetings to Beverly's readers! Whenever I see Beverly's name, I always think of that nursery rhyme "with bells on her fingers and bells on her toes." Kind of hard to type that way, but it's a pretty picture.

As promised, I will be giving you a taste of some of the listings that pop up on groups I administer. Aside from the groups mentioned in the intro, I'm also one of the more active members on the groups Open Call: Horror Markets, Open Call: For the Love of Horror, and Open Call: Crime, Thriller and Mystery Markets. I actually "met" Beverly over on Ravelry, so I feel I should also point out that I'm one of the admins on the Poets and Writers who Knit group there. In fact, I'd probably write a lot more if I spent as much time writing as I do researching markets! 

 Why do it, if it takes so much time? Well, it started when Duotrope started charging fees. I understand why they do, and it's a very reasonable fee ($5 a month) I don't mind paying, although the debate rages on about markets that charge fees to cover reading costs, and For the Love (FTL)/unpaid markets, and a whole lot of bickering among writers. You can read my blog about FTL markets here, if you like. 

I'm hoping to avoid too much debate here. Instead, I will always try to list markets that pay at least royalties, and stick to speculative fiction (which includes horror, science fiction, fantasy, magical realism/slipstream/weird western, and so on). I will also note if they're paying professional rates ($0.05 per word or more), token-paying, royalty split, etc. If I list a FTL market, rest assured it will be because I think the market is unassailably cool. Likewise, there is the sticky matter of fee-charging markets. I only post if the fee is $5 or less, or if it's a contest where there's a giant prize at stake. Cool factor also applies.

I'm sure if you're reading Beverly's blog, you're familiar with the submissions process, but I will remind you to follow guidelines carefully for every publisher, especially document formatting (William Shunn has the best tips and resources on his page), and to read some samples from the market before you submit. 

Now, on to the good stuff. November and December are going to be GREAT months for submitting work.

 Pro Markets Accepting Submissions:
Token and Royalty-Paying Markets Accepting Submissions:
  • Mammoth Book of SF Stories By Women. Reprint market only (must be previously published). Max 10,000 words. Pays $0.02 per word plus a contributor copy. Deadline November 30, 2013. (Note, I find it hilarious that the subject line has to be "MAMMOTH WOMEN.") http://www.alexdallymacfarlane.com/2013/10/call-for-reprint-submissions-mammoth-book-of-sf-stories-by-women/
  • Imaginarium 2014: The Best Canadian Speculative Writing. Reprint market. Looking for work published in 2013. Canadian speculative fiction authors only. Deadline January 31, 2014. http://www.chizine.com/content/imaginarium-2014-open-submissions
  • Scheherezade's Bequest. Updated fairy tales, themed issue. From the Sea: Something Rich and Strange. Deadline December 31, 2013. $30 for fiction, $15 for poetry. Max 4000 words. http://www.cabinetdesfees.com/2013/scheherezades-bequest-updated-guidelines/
  • World Weaver Press. Krampus Anthology. Looking for dark fantasy and horror stories about Krampus (sort of the anti-Santa Claus). Max 10, 000 words. Pays $10 and a copy of the anthology. Deadline November 30, 2013. (Note: They have enough Santa as serial killer and gore stories, looking for psychological horror). The publisher also has an open call for their upcoming Fae Anthology. Pay rates, deadline, and word count are the same. Looking for dark fantasy takes on the Fae (urban fairies, goblins, pixies, etc.). http://worldweaverpress.com/submissions/calls-for-anthologies/
  • Solarywyrm Press. Asia-Pacific Speculative Fiction. Looking for speculative fiction set in the real world, Asia-Pacific region. Read guidelines for specifics. 1000-8000 words. Pays half a cent a word, max $40. Deadline November 30, 2013. http://solarwyrm.com/
  • Lectores Coffee. Literary market, but slipstream/magical realism would work. Looking for short fiction (no more than 500 words), creative non-fiction, and poetry. Must be short, as the entire piece has to fit on a coffee label. $1.50 submission fee (or $6 with a coffee sample). Pays $25 and a bag of coffee. http://www.lectorescoffee.com/pages/submit
  • Chupa Cabra House. Primarily a horror market, has several anthologies open. Stories should be 3,500-9,000 words. Pays royalties, although some anthologies also offer a token payment (check guidelines). Upcoming: Small Town Futures (apocalyptic stories set in small towns, deadline April 1, 2014). New Whakazoid Circus (Circuspunk, which encompasses horror, bizarro/slipstream, must be a circus/freak show/carnival setting, deadline January 31, 2014). Weird Westerns, deadline February 1, 2014.  http://www.chupacabrahouse.com/search/label/submissions
I'll be back in a couple of weeks with more listings. In the meantime, if you're interested in a cool vacation and want to work on your horror writing, consider a retreat at the world famous Stanley Hotel (basis for The Overlook in The Shining) next October. 
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How Far in Advance to Hire a Publicist and a Book Marketing Plan Timeline: Book Marketing without B.S. #4

Book Marketing without B.S. is a weekly publicity and marketing advice column for writers and other creators who prefer a realistic, clear, and no-nonsense approach. My goal is to help you cut through the bullshit with direct, understandable advice you won't be embarrassed to follow. Send your questions to beverly@beverlybambury.com.
Today brings another pair of related questions. The first is "How long before my book comes out should I hire a publicist?"

It depends to a certain degree what you're looking for and on how in-demand the publicist is. My business is relatively young, so six months is plenty of lead time for me, and I can absolutely work with much less if required. I've even done emergency publicity!

Ideally, for prose novels, pre-work work for publicity should start anywhere from 4-6 months before release (for long lead-time review spots such as Publishers Weekly, Kirkus, and Library Journal). It is helpful to give your publicist plenty of time before that to plan and, if necessary, work with your publisher. Graphic novels and comics can work with a bit less lead time.

While this represents the ideal, it's possible to do good work with much less time, too. Just bear in mind that for the biggest and busiest review spots that if you don't give them at least a few months you aren't likely to get reviewed. Other than that, 1-3 months is plenty for most reviewers and for setting up a lot of your publicity.

What if you try it yourself and suddenly realize, right before (or right after) release that you want some help after all? You can get help at the last minute, too, but it's important to understand that many major spots won't accept books that are either close to or post-release. Many excellent reviewers and sites will; however, so all is not lost. Just realize that you're not going to get The New York Times from a book that is already released. Not even John Scalzi's Big Idea, for that matter.

So for you TL;DR types: the best time to contact a publicist (at least for this publicist) is 5-6 months before release, but anything can work (even post-release books) as long as what you expect from your results is realistic.
The next question is "What timeline should I use to plan my book marketing?"

As  I mentioned above, if your book is eligible to be reviewed by Publishers Weekly, Library Journal, Book Slut, and other long lead-time publications., then send those review copies/galleys out 4-6 months before release date. Send these with a one-sheet, which is important to include with mailed copies.

 For the rest, you'll query. (Unless they say it is OK to send a book, of course, then you send the book with a one-sheet or via email/NetGalley, depending on the reviewer's preferences.) A query is just seeing if a blogger or reviewer wants to look at the book and of course an offer to send one. As far as the timing, my assumption is that you've read other websites' and publications' and bloggers' review and publicity submission guidelines. If you have, you'll know how to stagger the rest of the schedule. Some will need to go out 3-5 months, some 1-3 months, some 5-6 weeks. This is one of the more time-consuming things: finding the right targets and making sure that you have them scheduled correctly. Don't be shy about writing these down in order or using an electronic calendar to keep track. 

 Make sure that as you query--particularly blogs and media you know accept guest posts and do interviews--ask for what you want from that site. Something along the lines of "If you like the idea or the book enough, I'd love the chance to do a guest blog post for you. I can do it on (sample topic 1) or (sample topic 2), or if you have something you'd like to hear about, I'll gladly write that instead."

 2-4 months before release: if you want to set up book signings or readings, now is the time. Note that very popular reading series, such as KGB, may require 6-7 months of lead time. 

3 weeks to release date: handle your correspondence and write guest blog posts as required. If you have an interview or need to finalize any in-person events, make sure you have what you need. If you do book signings/talks, then you'll want a poster of some kind to take with you.

What about those queries? Once it's been 2-3 weeks, it is OK to follow up with people to whom you have sent QUERIES. If you've already sent an actual book (often those long lead time publications from above,) then don't follow up. While we're at it, if you ever send a press release (and usually you do not send those for books,) don't follow up on those, either. Anyway, queries you can follow up, but they should be super polite and low pressure. 

At release time and after: make sure you're meeting your deadlines and following through on commitments. If you get a good review or a guest blog or an interview, share it. Share when your book is released, too. Anything like that is fine. A bit more often on Twitter than on Facebook. Don't forget though: if all you do is push your books, people will stop listening to you.

You may also find it helpful to revisit 5 No-BS Twitter Tips for Authors and 5 Steps to a Quality Blog Tour. 

 Anyhow: this is a very rough and basic guideline. Each project will have to be planned based on its own requirements and based the resources of you and your publisher. As always, let me know if you have any questions about your situation.
That's all for this week. Keep an eye out for the first of the semi-regular calls for submission columns. 

 Keep those questions coming, and sign up to get my posts sent directly to your email by clicking here. Thanks for all the support!
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